As HTC snickers at Samsung, the leading smartphone provider using Android, HTC is showing arrogance and weakness. This is one of HTC’s latest tweets:
— HTC (@htc) March 14, 2013
I am actually quite disappointed with HTC. I love their phones but their marketing and PR team is falling far behind Samsung, Apple, Sony and even Nokia.
Samsung is throwing piles of money to advertise the Next Big Thing.
Apple shows off features all while being fun
Nokia is doing a stellar job with social media engagement by using Nokia memes.
Sony is rocking Xperia Z commercials.
HTC, it’s time to step up your marketing game like CEO Peter Chou mentioned. I’ll be waiting.