Lately, Samsung has been pushing its Galaxy products into the enterprise market through the Bring Your Own Device (BYOD) policy and by providing its new service – Samsung For Enterprise (SAFE). On one hand, the ads demonstrate the Samsung Galaxy S3 and Note 2′s multi-tasking abilities, but on the other hand, the ads ridicule redundancies on the iPhone and the BlackBerry. However, Samsung lies in the ad.
At the four-minute mark, the actors announce the launch of the Unicorn Apocalypse game, that is supposed to be the best game they have ever launched. BUT, Samsung lied! Unicorn Apocalypse is nowhere to be found on the Play Store.
With jokes aside, I can see Samsung becoming a strong mobile technology supplier in the enterprise market. Android devices were known to be the most flawed in terms of security while the BlackBerry brand owns the best security with poor usability. However, the tides will change. With the amount of cash Samsung can move around, its fast R&D could make SAFE technology as good or even better than BlackBerry 10′s security programs within a couple years.
Also, the BYOD paradigm shift is allowing consumers to bring their own smartphones, tablets, and laptops to the workplace. Considering that 30% of all smartphones in the world sold in 2012 are Samsung devices, there is a good chance that employees are already bringing these devices to work.
People are already becoming familiar with Samsung’s devices yet Samsung has even more value to bring to the table.
Samsung SAFE offers:
- Containerization to separate work and personal data
- On-device encryption to protect sensitive data
- Virtual Private Network (VPN) to access the corporate network on the go
- Mobile Device Management (MDM) to remotely wipe the smart devices as needed.
For more information about Samsung SAFE, follow the source link below or click here.