Rumour has it that Apple’s launch of the iPhone 5S or iPhone 6 will finally add colours to its “spectrum” of black and white iPhones. It has been Nokia’s colours in the Lumia series that has attracted me and I’m sure some consumers have been waiting for Apple to finally include vibrant colours to the iPhone collection since the launch of the new vibrant iPod line-up. In fact, the pink Samsung Galaxy S3 has been the envy of my friends. But is adding colours to iPhones enough to help Apple regain its lead in the market?
I think not. Apple and Jonathan Ives has been known for creating timeless designs in iPods and iPhones alike but Apple’s advanced yet stale operating system, iOS, is causing many consumers to switch over to the highly-customizable Android phones made by a plethora of manufacturers ranging from HTC, Samsung, Sony, LG to low-cost brands in China like Huawei and ZTE. The overall quality of Android phones has went up significantly and it is not enough for iOS just to be fast to defeat Android since many high-performance smartphones like the LG Nexus 4, Samsung Galaxy S3, Samsung Galaxy Note II and the HTC One X can rival the iPhone 5′s speed.
It will take more than changing colours for Apple to regain its image of innovation – a make-over for iOS is necessary to regain Android market share but at the same time, Apple has to keep the OS similar enough to its original for previous iPhone users to adapt. This is certainly a tough challenge for Apple, Jonathan Ives and his team of designers since developing a new and more interactive operating system is a challenge in terms of adding new features, packaging yet keeping bugs on the low.
I have faith that Apple can make what we wish happen but it not as quick as we would like to see. One year is too short to develop such a huge transformation in the operating system redesign but then again… Apple does have over 100 billion in excess cash sitting around in their bank – with money like that, buying patents, talented designers and developers shouldn’t be a problem.