Everybody is waiting for the iPhone 5! Even though great Android competitors like the HTC One X and the Samsung Galaxy S3 already exist, we can’t help but wait for the Next Big Thing – the iPhone 5. Without a doubt, the iPhone 5 will have monstrous sales and innovate in its unique way – technology diffusion. A technology is useless if nobody uses or knows about it. Here is where Apple shines! Whatever the feature it will be, Apple will not only popularize the feature but make the function mainstream through branding. Apple has done this with iTunes, FaceTime, and Siri. And there will be more. Despite Apple’s funny litigation over silly patents, Apple’s iPhone 5 will continue to innovate and blow people’s minds. With its probable release in October 2012, the taller 4-inch iPhone 5 will be worth your wait.
Read more to find out how!
The competitors can have rapid-fast burst shots, video and photo-capture hybrids, smile detection and even eye-detection on their cameras but the iPhone 4S photos just as great if not better. Color reproduction on the iPhone camera is still better than the HTC One X and the Samsung Galaxy S3. The only short-fall in the user-friendliness and features and with iPhone 5, they may very soon be available.
Galaxy S3, One X and iPhone 4S
Apple does not have to be the first to create a technology to achieve success – they master it, brand it and market it to a wide audience. Apple not only knows what the consumers want but they also create products that people will want in the future. FaceTime video calling and the iPad are great examples. People once laughed at the idea of the tablet but look at the iPad market share now – it is still reigning as king in the tablet world.
Apple did it with iTunes and the iPod and they will do it again. Apple was not the first to create an online music library store but the user-friendly user-interface the iTunes and the revolutionary iPod transformed the music market. In fact, the emergence of iTunes has caused record stores to shut down. When it became mainstream to download albums off of iTunes, Apple’s disruptive innovation made going to the record store seem like attending a history museum. Apple allowed consumers to purchase music in the comfort of your own home. Save time, and money. Great!
But Apple does this again and again. The iPhone transformed the smartphone market by introducing a silky smooth multi-touch screen in the very first iPhone that made the best competing smartphones look like slow and dated. But there is also the iPhone 4 which “changes everything again!” This bad boy created record sales and popularized FaceTime that people once-known-as video calling.
FaceTime video calling
Yes, Apple did not invent video calling but they made it the predominant video calling feature. Apple made it easy for people to use and this is valuable. Apple diffused the once-complicated technology of video calling to the point where a grandfather can have FaceTime with his cute granddaughter every morning. You remember it as FaceTime, and not video calling. Fascinating.
Awesome, again and again, the iPhone 4S amazes the world. Doubling the sales of the previous iPhone 4, this baby rocks new speeds, improved battery life, a stunning camera and your very own humble assistant, Siri. Siri is not only smart but she is one witty voice assistant. If there is a voice application you know by name, it is probably Siri. There are great voice assistant apps out there but Siri recognizes natural language better than any one I have tried in its time. Very soon, the iOS6 update will add to Siri’s functionality with increased support outside of USA and hands-free navigation.
The Great Transformation: iPhone 5!
Apple’s iPhone 5 will feature 4G LTE and NFC. Here’s why:
Graphics Rendering: iPhone 5 with Passbook
The iPhone 5 will deliver not only a new look but also pack a new processor that supports 4G LTE, an amazing camera, a NFC chip, and 1 GB of RAM into it’s small body.
iPhone5: Wallet or Phone? Both!
Since the stunning Retina Display iPad already supports 4G LTE (long term evolution) connectivity, the iPhone 5 will do the same. Then, here comes Passbook, an App that groups all your gift cards, tickets and loyalty cards into an all in one place. With much speculation, the Passbook will also operate with NFC – which means the iPhone will also support NFC. The problem that plagues 4G LTE and NFC is that few people use it. Only a handful of carriers in North America and South Korea offer 4G LTE connectivity. NFC is not only great for making mobile payments but it is also convenient for pairing BlueTooth devices to your handset without having to fiddle with having the two BlueTooth devices search for each other – you just have to tap them both together and confirm the pairing. But the iPhone 5 will change all of this. With iOS holding 30% to 60% of market share in developed countries, the the technologies will become mainstream features with the iPhone 5’s release. In turn, this will benefit all smartphone users.
Intuition also tells me that Apple will solve the issue with 4G LTE battery drain as phones like the One X and Galaxy S3 struggle to go through a day with heavy 4G LTE usage. Rather than implementing a gigantic battery like the one on Motorola’s DROID RAZR MAXX, Apple will create an in-house chip-set that utilizes 4G LTE speeds with lower power consumption.
The iPhone 5 will be “FANTASTIC!” There are millions of Apple and iPhone “fans” around the world who are waiting to get their hands on the next iPhone 5. (Get the pun?)What this means is that the iPhone 5 has so much influence on the economy that the entire mobile market along with telecommunication networks will adopt the new technologies over one electronic device, the iPhone. Based on historic evidence, the iPhone 5 will sell in amazing numbers once again. Each iPhone after another, record sales of phones are sold and more importantly, the idolized Steve Jobs, himself, has worked on the iPhone 5’s design.
Impact to the market:
1. Carriers:
As previously stated, the Apple’s products can have a macroeconomic effect on the world. Apple has disrupted the music industry, phone industry and now it will also transform mobile payments and carrier functions. 4G LTE has not yet become mainstream for many carriers but the carriers that do not have this service, will suffer. Consumers purchase phones along with 2-3 year contracts that bind the consumer to a carrier and if the carrier isn’t getting contracts signed because they have an iPhone 5 that operates at slower speeds, consumers are bound to jump ship. Therefore, Apple’s new iPhone 5 is bound to influence cell carriers to adopt 4G LTE connectivity services.
2. NFC Products and Development
When the iPhone 5 emerges with the NFC feature, thousands of BlueTooth headsets with NFC pairing will be manufactured – they might even be designed specifically to the iPhone. The NFC paring ear-pieces are only appearing on shelves when the Galaxy S3 came out. Very soon, this will become the norm and the mainstream. Beyond Bluetooth headsets, the iPhone 5’s widespread use of NFC will inspire development into its use in multimedia, profile changes and the iPhone alike. I envision NFC being able to make the consumer experience of smartphones simpler as more and more people will develop products using NFC. Whether they are wireless Bluetooth speaker docks or cloud syncing, it will blow your minds.
More about NFC.
3. Credit Card Solutions
Many vendors are still reluctant to carry credit cards or even mobile payment credit cards like Google Wallet. Apple’s iPhone 5 will change this. With so many iPhone users, vendors will definitely consider adopting the new mobile payment style even if credit cards are not used in the stores. Trends are showing that consumers are going cashless and very soon, we could even be wallet-free. Brands like PayPal, Google Wallet, Oyster and Visa are adapting mobile payments for quick purchases like food and transit.
Conclusion:
As Apple has done in the past, it will continue to do in the future – its fruity competition will dominate as the player who shifts the mobile technology forwards from the multi-national corporation level to the grassroot family communication. I hate that Apple is taking lots of anti-competitive action against its competitors, namely Samsung, but what the iPhone 5 has to bring is absolute competition. Whether you hate them for doing silly litigations for silly patents, you now understand that Apple is in fact, innovative. We must keep in mind that technology diffusion is still a method of innovation by spreading great technology to the masses – it is useless if there is a great invention and nobody uses it. Marketing is not a cheap move but it is a smart one.
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