Apple: Leaking Buzz
Apple buzz is everywhere. Leaks and rumours of iOS6, iPhone 5, iPad 3, and new Macbooks concepts are all across the internet but could this be a new strategy? Apple could be coordinating leaks prior to WWDC 2012 to not only build up hype to stop consumers from signing 2-3 year contracts for the Galaxy S3 and HTC One X. Instead, Apple at least want us say “wait for the iPhone 5 to come out” and give consumers doubt for buying the competitor’s new smartphones. (My friends and I really do hesitate to buy phones just because we have the iPhone 5 at the back of our heads. Ultimately, Apple wants us to follow and anticipate the leaks for more buzz and eventually buy it. However,how does this compare to Samsung and HTC’s latest strategy?
Recently, Apple calls iOS6 the most advanced mobile operating system. Both these sneak peeks and leaks have high web traffic. Perhaps this will stop some consumers from pre-ordering or purchasing the Galax S3 until at least Monday, the WWDC 2012. I’m sure you’ve seen some crazy iPhone 5 images and videos but the leaked parts could be real.
Samsung: S-Culture
Samsung now holds the largest market share among the Android OS competitors and the Samsung Galaxy SII has the most sales for an individual Android smartphone. Prior to the indivdual launch event for the Samsung Galaxy SIII in London, they poke fun at the “iSheep” sub-culture and build their own Samsung culture “S-Culture” in a teaser.
Samsung develops the Galaxy SIII with the humans in mind. They create innovative user interfaces in Touchwiz UI with palm gestures, eye tracking and motion sensors. In fact, Samsung develops branding by appealing to consumer loyalty to the Galaxy series with Touchwiz and S-Voice. Hence, Samsung grows the “S-Culture” by naming their innovations like Apple.
HTC: One Focus
Left to right: One S, One V, One X
HTC has changed its focus since the Sensation launch event last year. At Mobile Word Congress (MWC) 2012, HTC changed up their launch strategy. Rather than launching a handful of diverse products in 2011, they narrowed it down to “One“. In 2011, they launched ChaCha, Salsa, Wildfire S, Desire S, Incredible S, Flyer and their flagship device, the HTC Sensation. Now, wasn’t that a mouthful? Diversity and choice is generally good but it can definitely be confusing for average consumers. This year, they make it simpler for both the consumers and themselves by having One Focus.
The One series focuses on high build quality, pleasant audio experience and an amazing camera to create a unique “One” concept. All the phones sport a unique unibody design, meaning that the majority of the body of the phone is made from one piece of polycarbonate or aluminum.
One X is a visual experience in itself with its polycarbonate unibody and 4.7″ 720p Super LCD2 display. This is targeted for the demanding consumers who want the best smartphone and quad-core performance.
One S is a sleek yet powerful phone made bodied with space-craft aluminum for a tough design and slim pocket-friendly profile.
One V is the best-in-class Android phone with the camera and sound that is comparable to high end smartphones. The unibody design makes it a tough phone but not everybody enjoys chin’s aesthetics.
