The trend of a new iPhone coming out soon is that most in the market will hold off on buying an iPhone. It only makes sense…we all want the latest and greatest! In the past, it has been pretty obvious when the next iPhone will be announced. This results in a break in iPhone sales before the anticipated announcement. Therefore, more time is given for other competing phones, like Android phones, to come out and persuade the buyer in the other direction. Apple realizes this problem, and this time has kept any information about the iPhone 5 very secure. This way, everyone is confused on when the iPhone 5 will come out, resulting in iPhone-minded consumers to just buy one instead of playing the wait-and-see game. This is exactly what Apple wants. They are pushing iPhone 4 sales to keep their market share high and consistent. To do this, they want the media to think that there isn’t going to be an iPhone 5 release this year. Apple isn’t lying. They are simply keeping any sign of an iPhone 5 launch very undercover. How do we know this? A trusted analyst, Brian White, reported the following on Apple’s sly techniques:
Apple is keeping its iPhone 5 cards extra close to the vest on this launch to avoid a falloff in iPhone 4 demand ahead of a refresh, especially given the February launch of the CDMA iPhone 4 with Verizon.
Although we do not have a smoking gun that definitively rules out a delayed autumn unveiling or one that supports a launch this summer, there is a pattern of activity in motion with the supply chain that makes us question a delayed launch.
So there it is. At first, we all thought there was going to be an iPhone 5 launch this year. Shortly after, everyone believed that it was delayed until 2012. Reports are now circling back again saying that there will be a June or July launch in 2011. With these contradicting reports, the average buyer might as well just buy an iPhone 4 if he/she would really desire one instead of waiting and possibly getting ripped off by false reports.